The game is notable for its long soft launch period during which virtually every aspect of the game was changed. Initially announced the game via a livestream video on June 14,2017 It received an iOS soft launch in the Canadian App Store the following day. In total the soft launch would last a total of 522 days during which internally it was doubted whether or not the game would ever actually see a general release. Initially the game was played in portrait mode and had players tapping on the screen, this was changed eventually to players using analog controls and playing in landscape mode. Other changes include changing the UI, changing the metagame and transitioning the game from 2D to 3D. Supercell’s Frank Keienburg attributes the difficult beta period to the developer working in a new genre where they “weren’t sure how to interpret it’s success. ” The game was finally made available in Canada, Finland, Sweden, Denmark, Norway, Ireland, Singapore, Hong Kong, Macao and Malaysia App Stores on January 19, 2018. On June 26, 2018, Android received access to the game as a continuation of the soft launch.